<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>thinking</title>
	<atom:link href="http://iamthinking.com.au/feed/" rel="self" type="application/rss+xml" />
	<link>http://iamthinking.com.au</link>
	<description>simple. smart. creative.</description>
	<lastBuildDate>Sun, 13 Oct 2013 22:02:19 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.5.1</generator>
		<item>
		<title>Lehmo Brand Identity</title>
		<link>http://iamthinking.com.au/lehmo-brand-identity/</link>
		<comments>http://iamthinking.com.au/lehmo-brand-identity/#comments</comments>
		<pubDate>Sun, 13 Oct 2013 22:02:08 +0000</pubDate>
		<dc:creator>thinking</dc:creator>
				<category><![CDATA[Logos]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://iamthinking.com.au/?p=362</guid>
		<description><![CDATA[Lehmo Photography engaged me to develop a new logo which could be used as a watermark on their photographic work. A strong, simple logo was created, integrating a camera into the brand name. Business cards were created with a glossy spot UV effect in black and white for a &#8220;simple-yet-sophisticated&#8221; look. &#160; &#160;]]></description>
				<content:encoded><![CDATA[<img width="518" height="310" src="http://iamthinking.com.au/wp-content/themes/bigfeature/library/timthumb/timthumb.php?src=/wp-content/uploads/2013/10/lehmo_logo_cover.jpg&amp;w=518&amp;zc=1&amp;a=c" alt="Lehmo Brand Identity" /><p>Lehmo Photography engaged me to develop a new logo which could be used as a watermark on their photographic work.</p>
<p>A strong, simple logo was created, integrating a camera into the brand name.</p>
<p>Business cards were created with a glossy spot UV effect in black and white for a &#8220;simple-yet-sophisticated&#8221; look.</p>
<p><a href="http://iamthinking.com.au/wp-content/uploads/2013/10/1239047_588864184511400_807981236_n.jpg"><img class="alignnone size-full wp-image-364" alt="" src="http://iamthinking.com.au/wp-content/uploads/2013/10/1239047_588864184511400_807981236_n.jpg" width="481" height="480" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://iamthinking.com.au/lehmo-brand-identity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PLL Contractors Brand Identity</title>
		<link>http://iamthinking.com.au/pll-contractors-brand-identity/</link>
		<comments>http://iamthinking.com.au/pll-contractors-brand-identity/#comments</comments>
		<pubDate>Thu, 29 Aug 2013 04:48:28 +0000</pubDate>
		<dc:creator>thinking</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://iamthinking.com.au/?p=349</guid>
		<description><![CDATA[PLL Contractors Pty. Ltd. needed a new brand to advertise their fruit harvesting contracting business. I developed a simple logo to illustrate their role in contracting the people and equipment required to harvest fruit. The logo is essentially a hand reaching up to a bunch of fruit &#8211; which simultaneously forms the silhouette of a [...]]]></description>
				<content:encoded><![CDATA[<img width="518" height="310" src="http://iamthinking.com.au/wp-content/themes/bigfeature/library/timthumb/timthumb.php?src=/wp-content/uploads/2013/08/ppl_logo_cover.jpg&amp;w=518&amp;zc=1&amp;a=c" alt="PLL Contractors Brand Identity" /><p>PLL Contractors Pty. Ltd. needed a new brand to advertise their fruit harvesting contracting business.</p>
<p><span id="more-349"></span></p>
<p>I developed a simple logo to illustrate their role in contracting the people and equipment required to harvest fruit.</p>
<p>The logo is essentially a hand reaching up to a bunch of fruit &#8211; which simultaneously forms the silhouette of a tree &#8211; symbolising their function in harvesting fruit from trees.</p>
<p><a href="http://iamthinking.com.au/wp-content/uploads/2013/08/pllexample.jpg"><img class="alignnone size-full wp-image-351" alt="" src="http://iamthinking.com.au/wp-content/uploads/2013/08/pllexample.jpg" width="500" height="600" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://iamthinking.com.au/pll-contractors-brand-identity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Francesca Brand Identity</title>
		<link>http://iamthinking.com.au/francesca-identity/</link>
		<comments>http://iamthinking.com.au/francesca-identity/#comments</comments>
		<pubDate>Mon, 12 Aug 2013 00:47:42 +0000</pubDate>
		<dc:creator>thinking</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://iamthinking.com.au/?p=42</guid>
		<description><![CDATA[Francesca&#8217;s Brand Identity is an outstanding example of integrated marketing. I was engaged to create an iconic brand for Francesca Jewellery. The final result was much more than a simple branding exercise. Francesca now has a brand element which is actually integrated into each and every piece of jewellery. The logo is an incredibly simple [...]]]></description>
				<content:encoded><![CDATA[<img width="518" height="310" src="http://iamthinking.com.au/wp-content/themes/bigfeature/library/timthumb/timthumb.php?src=/wp-content/uploads/2013/08/franclogocover.jpg&amp;w=518&amp;zc=1&amp;a=c" alt="Francesca Brand Identity" /><p>Francesca&#8217;s Brand Identity is an outstanding example of integrated marketing.</p>
<p><span id="more-42"></span></p>
<p>I was engaged to create an iconic brand for Francesca Jewellery.</p>
<p>The final result was much more than a simple branding exercise.</p>
<p>Francesca now has a brand element which is actually integrated into each and every piece of jewellery.</p>
<p><a href="http://iamthinking.com.au/wp-content/uploads/2013/08/franc4.jpg"><img class="alignnone size-full wp-image-170" alt="franc4" src="http://iamthinking.com.au/wp-content/uploads/2013/08/franc4.jpg" width="500" height="500" /></a></p>
<p>The logo is an incredibly simple design, comprising four &#8216;F&#8217;s for Francesca, encased in a circle. The iconic logo has transformed the brand image, as well as making the jewellery pieces identifiable to the brand.</p>
<p><a href="http://iamthinking.com.au/wp-content/uploads/2013/08/franc2.jpg"><img class="alignnone size-full wp-image-167" alt="franc2" src="http://iamthinking.com.au/wp-content/uploads/2013/08/franc2.jpg" width="500" height="500" /></a></p>
<p>Visit <a href="http://francesca.com.au/" target="_blank">www.francesca.com.au</a>, to see Francesca&#8217;s entire range of gorgeous jewellery.</p>
]]></content:encoded>
			<wfw:commentRss>http://iamthinking.com.au/francesca-identity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Personal Touch from Francesca</title>
		<link>http://iamthinking.com.au/a-personal-touch-from-francesca/</link>
		<comments>http://iamthinking.com.au/a-personal-touch-from-francesca/#comments</comments>
		<pubDate>Sun, 11 Aug 2013 01:08:32 +0000</pubDate>
		<dc:creator>thinking</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://iamthinking.com.au/?p=322</guid>
		<description><![CDATA[In a world dominated by social media, brands can really benefit from a touch of personality. Francesca&#8217;s &#8216;with compliments&#8217; stationery design was created with this in mind; adorned with instagram photos of Francesca jewellery and Francesca&#8217;s owner and muse &#8211; Hannah Vasicek. In every package Hannah sends to her customers and bloggers &#8211; she can [...]]]></description>
				<content:encoded><![CDATA[<img width="518" height="310" src="http://iamthinking.com.au/wp-content/themes/bigfeature/library/timthumb/timthumb.php?src=/wp-content/uploads/2013/08/franccompscover.jpg&amp;w=518&amp;zc=1&amp;a=c" alt="A Personal Touch from Francesca" /><p>In a world dominated by social media, brands can really benefit from a touch of personality.</p>
<p>Francesca&#8217;s &#8216;with compliments&#8217; stationery design was created with this in mind; adorned with instagram photos of Francesca jewellery and Francesca&#8217;s owner and muse &#8211; Hannah Vasicek.</p>
<p>In every package Hannah sends to her customers and bloggers &#8211; she can add a personal message and give them a taste of her lifestyle.</p>
<p>Below is blogger Vydia&#8217;s instagram post featuring Francesca jewellery:</p>
<p><img class="alignnone size-full wp-image-324" alt="1ee10d02058e11e3a53722000aeb43de_7" src="http://iamthinking.com.au/wp-content/uploads/2013/08/1ee10d02058e11e3a53722000aeb43de_7.jpg" width="612" height="612" /></p>
<p>Blogger VogueVandal enjoying her personal package from Francesca:</p>
<p><img class="alignnone size-full wp-image-327" alt="551013_183277408516167_1014261292_n" src="http://iamthinking.com.au/wp-content/uploads/2013/08/551013_183277408516167_1014261292_n.jpg" width="960" height="960" /></p>
]]></content:encoded>
			<wfw:commentRss>http://iamthinking.com.au/a-personal-touch-from-francesca/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Bit Of Fun</title>
		<link>http://iamthinking.com.au/a-bit-of-fun/</link>
		<comments>http://iamthinking.com.au/a-bit-of-fun/#comments</comments>
		<pubDate>Sat, 10 Aug 2013 01:33:06 +0000</pubDate>
		<dc:creator>thinking</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://iamthinking.com.au/?p=336</guid>
		<description><![CDATA[I also love to paint&#8230; &#160;]]></description>
				<content:encoded><![CDATA[<img width="518" height="310" src="http://iamthinking.com.au/wp-content/themes/bigfeature/library/timthumb/timthumb.php?src=/wp-content/uploads/2013/08/facecover.jpg&amp;w=518&amp;zc=1&amp;a=c" alt="A Bit Of Fun" /><p>I also love to paint&#8230;</p>
<p><a href="http://iamthinking.com.au/wp-content/uploads/2013/08/face2.jpg"><img class="alignnone size-large wp-image-339" alt="face2" src="http://iamthinking.com.au/wp-content/uploads/2013/08/face2-1024x1024.jpg" width="518" height="518" /></a></p>
<p>&nbsp;</p>
<p><a href="http://iamthinking.com.au/wp-content/uploads/2013/08/face.jpg"><img class="alignnone size-large wp-image-338" alt="face" src="http://iamthinking.com.au/wp-content/uploads/2013/08/face-773x1024.jpg" width="518" height="686" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://iamthinking.com.au/a-bit-of-fun/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
