Francesca’s Brand Identity is an outstanding example of integrated marketing.

I was engaged to create an iconic brand for Francesca Jewellery.

The final result was much more than a simple branding exercise.

Francesca now has a brand element which is actually integrated into each and every piece of jewellery.

The logo is an incredibly simple design, comprising four ‘F’s for Francesca, encased in a circle. The iconic logo has transformed the brand image, as well as making the jewellery pieces identifiable to the brand.

Visit www.francesca.com.au, to see Francesca’s entire range of gorgeous jewellery.